Customers & Markets
Customer needs, segments, market structure, product-market fit, network participation, and external commercial context.
Essays in This Topic
Did You Ship the Product, or Just Your Piece of It?
The meaningful product boundary is the complete customer promise, not the software or team boundary that happens to own one piece.
Is Your Biggest Customer Quietly Becoming Your Product Strategy?
A powerful customer can matter strategically without silently becoming the strategy for the whole product.
What If the Opportunity Is Real but Too Small for Your Company to Care?
Opportunity size is relative to the organization; a real market can still be too small to matter against an incumbent’s growth commitments.
You Found Product Market Fit. What Else Has to Fit?
Product market fit proves a value relationship, not that distribution, monetization, support, economics, and organizational capability also fit.
They Used It. So What?
Activity is evidence of behavior, not proof of customer value or business value.
What If Every New User Makes the Product Worse?
Network growth creates value only when additional participants improve the probability or quality of useful interaction.
